Music fans in the US are often sensitive to how their favorite artists manage commercial interests as the gain popularity. Artists who appear to be more interested in making money than making good music are said to have "sold out." Regardless of their actual interests, US artists often put considerable effort into maintaining an image of legitimacy.
This doesn't appear to be the case for Japanese pop stars. The biggest star in Japan right now is almost certainly Kyary Pamyu Pamyu. At the height of her fame, her likeness is showing up on just about every product imaginable. She is featured in commercials on TV, posters for cell phone companies, and recently on Yellow Tail wine.
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